Boran Asena

Stores, applications, and the brands that live on them.

I build the thing, then design the brand that goes on it — usually both halves of the same job.

Selected work
Boran Asena

An engineering degree and a design habit. Most people who build the store can't brand it, and most people who brand it can't build it — I do both, which is why the work holds together.

BSc Electrical & Electronics Engineering

01

An accessories brand,
built end to end

A custom headless storefront on Shopify checkout — and the brand itself: identity, illustration, product and campaign visuals. No theme, no page builder.

Role
Storefront, identity, visuals
Build
Custom headless front end
Checkout
Shopify
Storefront home page with a rotating product carousel over a patterned background
01 Home. Custom hero and carousel, built from scratch.
Product listing with each product lit on a dark staged background
02 Product listing. Each piece lit and staged, not dropped into a grid.
Brand story page laid out as a numbered chapter with illustration and progress bar
03 Brand story as a six-chapter scroll, with its own progress indicator.
Editorial section presented as pinned paper notes on a grid background
04 An editorial section for the brand's own writing, set as pinned notes.
Contact section offering three direct routes instead of a form
05 Contact without a form — three routes, each with a reason to pick it.
02

A full-catalogue store

Over 300 products, organised so someone can actually find one: category tree, search, filters, sort. Not every store needs to be an experience — some just need to work at scale.

Role
Storefront build
Scale
300+ products
Catalogue listing showing the full product range with filters and sort
01 Catalogue listing — filters, sort, and a deep category tree.
Product page with a slide-out basket drawer open alongside it
02 Product page and slide-out basket. Add to cart without losing your place.

Two builds, shown properly, rather than a wall of thumbnails. There's plenty more — tell me what you're building and I'll send the work that's actually relevant to it.

03 — Design

I didn't only build the two stores above — the visual language is mine as well. Identity, layouts, product shots, campaign images, and every piece of social content the brand puts out. A few standing on their own:

Campaign photograph, on location
Product photograph, on location
Brand illustration
Campaign illustration
Brand illustration
Poster illustration
Infographic design
Technical illustration
Product campaign visual
04 — What I build
05 — Get in touch

Got something
to build?